We’re a couple who wanted something simple: a personal lubricant that actually worked without fuss, mess, or embarrassment. Most lubes felt either clinical or overly gimmicky. Too thin, too artificial, too… awkward. 

We craved something that stayed in place, felt great, and didn’t need constant reapplying. And while we’re at it, why couldn’t it look good too? Something you wouldn’t rush to hide when your parents pop round.

So we made Jiil, a water-based, extra-thick personal lubricant that’s free from unnecessary additives, easy to use, and even easier to leave out on your bedside table. It’s discreet by design but full of personality: playful, fun, and made for real-life intimacy.

Because intimacy shouldn’t be complicated. Just comfortable, fun, and beautifully smooth, from start to finish.